King’s College London

A family of signs, furnitures and building receptions developed to mark the expansion of the King’s College campus around the turn of the millennium. With the extension of the Strand campus, the integration of Guy’s and St. Thomas’ Hospital and the the acquisition of the Waterloo campus, KCL needed to connect these new members to their family with a coherent voice. This family of elements was designed to project a King’s identity boldness and consistency but at the same time allowing the heritage of each of its historical site to come through.

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