The Macallan Nosing Kit
The Macallan Nosing kit was developed for their brand ambassador to conduct exclusive tasting and nosing events for very selected clients. The focus was on the ambassador and his or her expertise. Instead of the more typical video and charts presentations, we armed these experts with beautifully crafted medicine bags containing a series of smaller cases that helps the narrative. Each of these tactile sub-cases describes specific parts of the whisky distilling process. The overall aesthetics draws from Easter Elchies, a manor house on the Macallan Estate on Speyside, renowned for its salmon fishing.